Last update: 12/17/2025

From Awareness to Action: building effective and sustainable relationships between researchers and consumers VC.49

From Awareness to Action:

Building effective and sustainable relationships between researchers and consumers

This course is designed to help researchers transition from awareness to actionable steps in building effective and sustainable consumer relationships. By integrating consumer involvement into research practices, you’ll gain insights on how to ensure that consumers are actively engaged and their perspectives are integral to the research process.

This course will equip you with the skills and strategies needed to foster meaningful collaborations that enhance research quality and impact.

Learning Objectives:

This course is designed to support researchers who are getting started or want to enhance their consumer involvement activities by:

  • Examine the key elements for effective working relationships between researchers and consumers

  • Distinguish between different levels of consumer involvement in research

  • Share strategies for effective consumer involvement in research

  • Identify areas where good practice in consumer engagement is most effectively applied

  • Illustrate good practice with case studies of strong, collaborative relationships between researchers and consumers

Learning Outcomes:

By the end of this course, participants will have enhanced knowledge and skills to:

  • Differentiate between the different levels of consumer involvement and identify where good practice consumer involvement occurs

  • Develop and enhance strategies for effective consumer involvement in research

  • Build and sustain effective working relationships between researchers and consumers

  • Involve consumers in a research project

Acknowledgements 

This course has been developed by Anne McKenzie AM for the VCCC Alliance.

Survey responses about the training needs of both VCCC Alliance's research partners and our consumers have informed the course content. Survey respondents included researchers, research managers, team leaders and consumers.

Your research organisation likely has people to support consumer involvement and engagement activities. This training can be used in conjunction with their services

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